What is the best lighting approach for a retail rebranding or refurbishment program?
The best approach is to define how lighting should express the new brand direction, then build a specification that can adapt to different stores.
Customers should recognise the same brand experience across the network from one location to another.
Use lighting to support the brand experience
Think about what the new concept asks customers to notice. General lighting makes the store comfortable to move through, while focused light gives products and displays more attention. Feature lighting can add character at entrances, on shelving or in other areas that are important to the brand. The balance between these layers should reflect the atmosphere and visual priorities of the new brand direction.
Adapt the design to each location
Different locations may need adjustments to achieve the same brand look. The aim is to keep the experience consistent while responding to each space.
For refurbishments, that means assessing existing lighting as well as the proposed design. Existing lighting may be worth retaining where it supports the new direction; other areas may need a more noticeable change.
Lighting heat maps and lux level calculations can help test how the design performs in each space, alongside the relevant requirements and standards.
Plan the lighting across the rollout
The chosen lighting approach needs to be available as stores are ready to refurbish and reopen. Bringing the lighting team in early helps align the specification with store numbers, project stages and opening dates. LPA can help plan product supply, stock around the rollout, and deliver the intended brand experience on schedule for each location.
How LPA Lighting can support your next rebrand or refurbishment.
LPA can work alongside retailers and design teams to turn the new brand direction into clear lighting guidelines, then apply them across different store formats and existing spaces. That gives each refurbishment a practical way to deliver the intended experience while keeping the wider rollout consistent.
Retail Lighting Solutions
Explore our Retail Lighting Solutions to see how LPA can support your next rebrand or refurbishment.