When designing for a retail store, the lighting you select can be an important component to your brand strategy. A store’s lighting can influence a customer’s decision to enter the store, determine how long they spend there and impact their purchasing behaviour. There are different lighting strategies and styles to achieve a variety of shopping experiences.
Here are some guidelines to determine the best type of lighting for each retail zone:
Window Displays & Shopfronts
First impressions count when it comes to the window displays of a store. We want to excite customers, draw them in and keep them engaged. A shopfront that is visually appealing and informative is a great way to catch the eye of passers-by and let them know what kind of goods and services to expect. A key consideration for this space is versatility and contrast. Window displays are constantly changing to keep consumers engaged. We recommended adjustable track lights, decorative pendants or adjustable downlights to create a variety of display options.
Checkout Registers & Point of Sales Stations
The checkout registers are key zones for customers as they make a purchase. Consider low glare task lighting to avoid glare from the screens as staff carry out transactions in an efficient manner. It’s also a good opportunity for impulsive last-minute buys, so ensure the product displays are well illuminated at the counter.
Visual Merchandise & Product Displays
Using multiple sources of light in your retail store allows you to create contrast among your products. We recommend using accent lighting and backlighting to indicate the importance of products to customers. They are able to see the details of the product up close and keep customers lingering there. When placed strategically, they can guide the customer’s eye to where you want them to go. The illuminance level for accent lighting is typically higher than those used in general lighting areas. Consider adjustable track lights, cabinet and shelving lights and wall lights for product displays. The placement of displays also plays an important part in your store design. If you want to encourage your customers to venture deeper into the store, place them in the middle or towards the back.
Lighting can brighten up the sales floor experience for customers. It can determine the ambience of the store and craft customer sentiment. Customers should feel comfortable and relaxed in the space. We recommend creating contrast but uniformed lighting for large sale floor areas. It can guide customers around the store to focus on your key merchandise. Wall washing is another great option to create a sense of space and depth.
Often one of the most neglected zones, fitting rooms can be uncomfortable confined spaces with little to no natural light. The lighting should be flattering and create a positive experience for customers as they’ll evaluate whether to purchase the item or not. Colour rendering is crucial when it comes to fitting rooms. A recommended CRI<90 in a warmer colour temperature is best to accurately depict the colours of the item. Using a combination of front lighting illuminates the customer’s vertical planes while a wider illumination from above to provides ambient lighting is ideal. Indirect lighting can also help to soften the shadows and shape the body in a flattering light.
Back of House
The back of house area is just as important as any other retail space. Look for low glare task lighting that’s ideal for office spaces and storage rooms. This will allow staff will be able to accomplish their work effectively. In supermarket stores with food preparation or refrigeration rooms, it’s important to ensure the luminaires installed meet food standards.
Need a little more help?
We have an experienced team of lighting designers ready to help you choose the perfect retail lighting solution.We offer a versatile range of retail lighting options from track lights to recessed fittings and many more. Contact your local LPA representative today to transform your retail space.