Following a global trend to create automotive digital dealerships in shopping centres, Toyota have opened their first concept store in Australia. With large sites and showroom construction costs rising, the movement to use digital technology to provide customers with interactivity and greater options for potential vehicle sales is rapidly growing.
Red Design Group was commissioned to design the first concept store in the Rouse Hill Shopping Centre in Sydney. Creating a car showroom that merges with a retail store in a shopping centre was an exciting opportunity. Red Design Group appointed LPA to provide the lighting for the store.
Using a combination of fittings, LPA provided beautiful lighting with excellent colour rendering to promote the premium Toyota product by enhancing features and benefits of the vehicles. At the same time the lighting needed to be complimentary to the digital displays and create an inviting shopfront appearance in the new concept store.
We are thrilled with the results of this exciting new trend in automotive and retail sales and proud to be involved in such an exciting opportunity.