Project Description

Nike Live – Long Beach

After the success of their first Nike Live store in Melrose, Nike expanded their groundbreaking new concept by launching two additional stores in Long Beach and Tokyo.

This one-of-a-kind space is designed specifically to compliment the distinct characteristics of Long Beach through a combination of data analysis and high quality personal service. Digitally-enabled and curated for NikePlus members, this Nike Live store provides the ultimate reinvented retail experience.

Using a selection of track lights, linears, downlights and feature pendants, we provided a contemporary innovative space reflecting the Nike brand. Most of our fittings were offered in 3500K for a comfortable and relaxed retail atmosphere.

The adjustable Encore tracklight was selected for precise illumination and flexibility in the wide open space. Keeping with the same family, we also selected the Encore track in a framing projector option used specifically to highlight key merchandise and for high end retail stores.

Decorative globe pendants were selected as feature lights to illuminate the centre of the space and above the counter in the rear Sneaker Bar. This establishes contrast against track lights.

For the fitting rooms, we used large mirrors edged with LED lights. Offering a unique touch screen interface system, users are able to adjust the colour temperature and intensity in the space for a full retail shopping experience.

The result delivers a modern lighting solution perfectly curated for the Long Beach community.