Hype DC – Queen Victoria Building
Accent Group has unveiled its new Hype DC store in Queen Victoria Building, Sydney.
The new brand concept was to reinvent, through paired back minimalism drawing focus on the product. Working with NOISE NOISE NOISE, LPA provided a number of spots, recessed downlights and linear fittings to create a visual experience that draws the customer not only into the store but promotes and highlights key product displays.
Sleek, modern design with reflective ceilings, this space is the embodiment of perfect lighting for retail design.